Thursday, November 26, 2009

Do What's Best for a Great Trade-In Value


Initially, one should understand that Dealer's impression of your car is going to have great influence on the price you get for it. You must be aware that most Dealers do not have the time to get your vehicle to an extensive mechanical check while you wait. However, they want to get back and close the deal with you. So, they will look on it as carefully as they can do fairly, quickly, and of definitely, they'll have to do a tedt drive as well. Their primary objective is to make sure that the vehicle does not have any major problems.

They'll then come up with a number based on similar vehicles sold recently at Dealer Auctions and cut that a bit to co
ver themselves in case they find a somehat significant problem later (or several minor ones). And unfortunately, many will offer you a lower price simply to see how informed you are and to test what they can get away with.

A Seller's Mindset

To get the most for your trade-in, right off the bat you need to change your mindset. You need to think in terms of being a
'seller'. The Dealership is selling a car to you. And in return, you are selling a car to them. I've always been surprised by how dirty people's trade-ins are. And not just dirty outside, but extremely messy and cluttered inside as well and with trunks loaded with items from years gone by, including empty oil containers and various car parts.

I think many people feel it's best to bring in something that's dirty and messy so they can say they weren't planning to make a car purchase. I believe they think they are conveying the message that since they weren't planning on buying today, that they better be getting a great deal. On numerous occasions, I've even seen this strategy passed around as advice, even on the internet.

Well, it's not a very good approach and it's not very good advice. First of all, Dealers are quite clever and are fully awar
e of this tactic. Remember, they sell cars every day and have seen it all over and over again. Secondly, and more important, a dirty, smelly, neglected looking car makes the Dealer think it's very likely the owners didn't take very good care of it or have in maintained regularly. This isn't good for the price they'll likely offer.

Instead, you want the vehicle you're trading-in to get the same positive response from the Dealer that the Dealer's car had on you. Now perhaps this isn't always possible because you may be trading in a real clunker. Well, all the more reason to put it in its best light.

Do a Car clean-up

You may even want to have it detailed. You want the vehicle to be washed and waxed. You should shampoo the carpet and floor mats. And you defintely want to use odor neutralizers or ionizers. This is especially true for a smoker's car.

We all know how important 'first impression' is. A shiny and clean car immediately strikes the Dealer as a nice surprise and he'll begin to entertain the idea that you actually cared about the car-a strong indication that you likely maintained the car properly as well.

The glove compartment should be neat and tidy (also the center console compartment if you have one). All you want in the glove box is a neat pile (or a sealed plastic baggie is even better) including the Owner's Manual, your registration and a
ny other vehicle related documents.

If you've had work done on the car, include those maintenance records as well. If you have any small care products, such as touch-up paint or leather cleaner or conditioner, they should be kept here as well.

Post-check possibilities

After the Dealer has assured himself that your car doesn't have any major problems and seems to be in decent shape, he'll
look for signs to indicate if you're the type of person that has been having it properly maintained. He'll look for small things such as uneven wear on the tires (neglecting a possible balancing or alignment job) or oil that is dirty and overdue for a change.

So, put on new wiper blades, top off fluids, change the oil and air filter if needed, check the tires and even have a tune-up done. The Dealer is going to notice these things. This will increase your credibility as being someone who takes care of their car and, by now, the respect factor from the Dealer is definitely on the rise.

Be Honest

Tell the Dealer about a minor problem. It might be a few scratches on the side of the car. It might be a burnt out interior light bulb. It might be a loose screw holding the fender ... or slightly corroded battery cables... or whatever. Find something minor and point it out.

Again, this is building up your credibility and the Dealer is thinking, "Geez, if this is all he's worried about, I bet this car is in good condition".

However, if you do have some sort of major problem, disclose it upfront. The Dealer's going to find it anyway. And because there's been so many other positives about the trade-in, and you've already won lots of credibility and respect points, it's less likely the Dealer will kill you for it price-wise, and will simply deduct his cost of the repair (less than what you'd pay).


Pro-active thinking

Those are steps that you can take to increase your vehicle's value. However, there's an easier
overall approach.. take good care of your vehicle from the moment you purchase it and keep all of the records.

Realize that one day you are going to trade it in or sell it and simply follow its recommended maintenance schedule. I don't think anything impresses a Dealer more when an owner has done all the above.


By doing these things, you'll be far ahead of the typical trade-in customer. By adopting the mindset of a 'seller' and preparing your vehicle to look and drive its best, you'll be adding to its value. The closer a vehicle is to being 'lot ready, the more value it has to the Dealer.